๐ ๐ซ๐จ๐ฆ ๐ฅ๐๐ ๐ญ๐จ ๐ฆ๐๐ซ๐ค๐๐ญ: ๐๐ ๐๐ ๐๐จ๐ซ๐ค๐ฌ๐ก๐จ๐ฉ ๐๐ช๐ฎ๐ข๐ฉ๐ฌ ๐๐๐๐ฎ๐ฅ๐ญ๐ฒ ๐ญ๐จ ๐ฉ๐ข๐ญ๐๐ก ๐๐ง๐ ๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ข๐๐ฅ๐ข๐ณ๐ ๐๐ ๐ซ๐ข-๐๐ช๐ฎ๐ ๐ญ๐๐๐ก๐ง๐จ๐ฅ๐จ๐ ๐ข๐๐ฌ
Ifugao State University (IFSU) is holding a workshop titled "Technology Promotion of IFSU AGRI-AQUA Innovations through Commercialization and the Art of Pitching" from April 23-25 at the Multipurpose Hall, Main Campus.
This workshop, spearheaded by the IFSU Intellectual Property Technology Business Management (IPTBM) Center, aligns with the National Innovation Month theme "Unboxing the Filipinnovation Mindset." It empowers researchers by equipping them with the skills to pitch or present their innovation to investors or potential partners and commercialize or turn their inventions into products or services that can be sold in the market for a profit.
In his Opening Remarks, Campus Executive Director Nathaniel F. Dimog expressed his hope that participants will become trailblazers in promoting innovations in the University. He also noted the workshop's contribution to Sustainable Development Goal 1 or Ending Poverty by fostering economic sustainability in agriculture that will benefit both innovators and investors.
The workshop delves into the importance of intellectual property protection. Dr. Moses B. Appoy, IPTBM Center Director, reiterated the need for licensing and patenting before public disclosure.
Resource speaker Dr. Lily Ann Lando, Officer-in-Charge of WorldFish Center-Philippines, encouraged participants to adopt a "Growth Mindset" as it allows them to continously improve. She also introduced key concepts in technology promotion, including market understanding, communication strategies, and effective partnerships.
"Tailor the message to the target audience. Use narratives to communicate science," she added, highlighting the power of stories, testimonials, or entertainment education in effectively reaching out to both investors and users/buyers.
A crucial aspect of the workshop involved faculty and staff from all six campuses participating in a mock pitching session. They presented their innovations to fellow participants acting as potential investors. Dr. Lando provided valuable feedback, highlighting the importance of concise yet impactful presentations, audience connection through language, and underscoring the value propositionย such as convenience, environmental friendliness, and heritage-rootedness of their technologies.
"Your presentation should fit you," she said, emphasizing that oneโs strategies should also complement his/her personality, not feel forced.ย Dr. Lando also stressed the importance of connecting with the audience's emotions. ย โPeople are more likely to buy into ideas that resonate with them, so infuse your pitches with emotional connection,โ she remarked.#Faith B. Napudo